COMEDY IS FOR LAUGHING TOGETHER
Joke Writing Gym & Stand up Showcase
A comedy platform connecting comedians, comedy clubs, and fans through joke writing, show promotion, and live comedy discovery.
Our Mission.
Social isolation is rising. Today, 12% of people report having no close friends, compared with just 3% in 1990. At the same time, humour has been flattened by algorithms, comment sections, and passive scrolling—turning one of humanity’s oldest social tools into something we mostly consume alone. Best Joke Wins exists to reverse that trend. We create connected online spaces built around shared humour, where people don’t just laugh at the same joke—but talk, respond, collaborate, and ultimately meet. Our platform is designed to move people from passive viewing into active participation, and from fleeting interaction into genuine relationships. At the heart of Best Joke Wins is a simple idea: Connection forms faster when people laugh together.
Everything else we offer—tools for comedians, insights for clubs, new formats for audiences—exists to support that mission.
A Vision to Preserve Comedy’s Soul
Comedy is one of the most important artforms we have — a space for honesty, expression, and human connection. But during Covid, the live performance sector suffered one of the worst cultural crises in modern history, with audience attendance falling by over 83% and more than £1 billion lost in box office revenue across venues. Comedy clubs received little meaningful support and were left deeply exposed, revealing just how fragile and undervalued this artform truly is.
Best Joke Wins is designed to protect and preserve comedy, strengthen its foundations, and fuel its future. Our vision is to support aspiring and established writers, help comedians grow their craft through daily joke-writing practice, and build a thriving ecosystem that connects fans, clubs, and performers. We’re here to ensure comedy not only survives, but evolves — expanding its reach, nurturing new voices, and reinvesting directly into the scene for generations to come.
How it works
From passive scrolling to shared laughter
Best Joke Wins is built around a simple structural shift: moving people away from passive consumption and into active, shared participation. Instead of algorithm-driven feeds designed to maximise attention at scale, we create smaller, intentional spaces where humour becomes a social act again. This design choice reduces noise, rewards contribution, and allows genuine relationships to form across the comedy ecosystem.
For Fans of Comedy
Where humour becomes a social activity
Fans of comedy come together in one place to take part in humour-based activities within small, curated cohorts. These groups are deliberately limited in size, allowing conversations to develop depth rather than being drowned out by volume. By focusing on participation rather than performance, the platform filters out the chaos of traditional social media and replaces it with structured interaction, shared prompts, and collaborative humour. Over time, fans begin to recognise familiar voices, shared sensibilities, and similar tastes—often discovering people nearby who they would never have met through open platforms. What begins as shared laughter gradually becomes social connection, creating a clearer and more natural route from online interaction to real-world relationships.
For Comedians
An audience that’s actually listening
For comedians, Best Joke Wins offers a different kind of online stage. Material is presented through curated showcases that are designed to hold attention rather than compete for it. Audiences arrive with intent, knowing they are there to listen, respond, and engage—rather than scroll past or disrupt. This creates an environment where jokes are given the time they deserve, and where feedback reflects genuine audience response rather than algorithmic reach or hostile noise. Comedians are able to connect directly with people who care about the craft, gaining clearer insight into how material lands and opening the door to meaningful post-set conversation. The result is a more useful signal loop—focused on development, consistency, and connection rather than vanity metrics.
Go behind the scenes of the stand-up circuit and follow the ongoing story of three comics trying to make it work.
New entries track a satirical swipe at the moments, pressures, and small wins that shape life on the edge of the scene. 3 Struggling Comics
For Comedy Clubs
Turning connection into attendance
For clubs, the platform helps rebuild something that has quietly eroded: socially confident audiences. Many comedy fans want to attend live gigs but hesitate to go alone or struggle to find people with similar tastes. By enabling fans to connect locally around shared humour, Best Joke Wins lowers that barrier. People arrive at venues already feeling part of a group, making attendance more likely and repeat visits more natural. This strengthens the relationship between clubs and their audiences, supporting healthier rooms and more engaged crowds. Over time, the platform acts as a bridge between online discovery and in-person experience, reinforcing the live circuit rather than replacing it.
A Tight Community: Growing Around a Shared Purpose
Rebuilding the comedy ecosystem together
Taken together, this is not a feature set but a structural redesign. Best Joke Wins reshapes how people meet, interact, and support one another through comedy. By aligning fans, comedians, and clubs within the same ecosystem, the platform creates conditions where humour drives connection, connection drives participation, and participation sustains the industry as a whole.
Join the movement
Stand Up and support us
Best Joke Wins isn’t just another platform — it’s a collective effort to strengthen stand-up from the ground up. Whether you’re a club looking to lead your city’s scene, a comedian ready to sharpen your craft, or a fan who loves supporting live comedy, your involvement helps shape a stronger, more connected, more resilient comedy culture
This is your invitation to join a growing community dedicated to protecting the artform, nurturing new voices, and fuelling the next generation of stand-up. Together, we can build the foundation comedy has always needed — and create a global ecosystem where everyone contributes, everyone benefits, and the craft thrives.
Become part of the movement today.
Comedy club promotion and booking platform
Platform for comedians